University at Buffalo The State University of New York
Thursday
10/06/16

Undergraduate Admissions Site Refreshed

Posted by Marketing & Communications on October 6, 2016 in News

Dear Colleagues,

Have you visited www.admissions.buffalo.edu recently?

On Thursday, Sept. 29, we launched a refreshed website for Undergraduate Admissions. Our digital presence now mirrors the viewbook and other marketing pieces.

Here are a few highlights:

  • Newly designed template
  • Updated color palette
  • Updated photography
  • Full content audit, review and rewrite to brand voice
  • Updated call-to-action buttons and social media icons
  • Newly curated UB Experience section

I would like to acknowledge our project team:

  • Mary Henesey – lead designer/project manager
  • Theresa LeClerc – content strategist
  • Sarah Machajewski – content strategist
  • Bethany Murray – content strategist
  • Jessica Clark – Admissions

Other team members from Marketing & Communications and Admissions collaborated on this project at various steps as well. I want to thank our colleagues in Admissions, who supported our efforts and trusted our professional expertise to make decisions and create a site that’s an exciting first impression for prospective students and their families.

Other brand updates:
The Academic Affairs Office of Marketing & Communications is working closely with our unit directors and campus partners to systematically make updates where needed and implement the various brand elements (color, typography, photography, voice, etc.) into new digital and print pieces.

Of great importance is our digital portfolio. To date, we have updated all the sites in our portfolio with new headers/footers in accordance with the new brand guidelines. We are also working with units to bring their sites to brand, with updated colors and photography. Within the next few weeks, we will launch a fully redesigned financial aid website, working in conjunction with Stacy Krieger and the financial aid team. Over the next few months, we will finalize a comprehensive plan detailing the timeline for redesigns of all sites in our portfolio.

There is much more to come – we will continue to periodically update you on our progress.

Please contact our office with any questions or concerns.

Regards,

Dawn Reed
Director
Marketing & Communications – Academic Affairs