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Feature article on new curriculum

Posted by Marketing & Communications on October 14, 2016 in News

The new UB Curriculum was featured by The Buffalo News on October 10. You can read the article here.


Undergraduate Admissions Site Refreshed

Posted by Marketing & Communications on October 6, 2016 in News

Dear Colleagues,

Have you visited recently?

On Thursday, Sept. 29, we launched a refreshed website for Undergraduate Admissions. Our digital presence now mirrors the viewbook and other marketing pieces.

Here are a few highlights:

  • Newly designed template
  • Updated color palette
  • Updated photography
  • Full content audit, review and rewrite to brand voice
  • Updated call-to-action buttons and social media icons
  • Newly curated UB Experience section

I would like to acknowledge our project team:

  • Mary Henesey – lead designer/project manager
  • Theresa LeClerc – content strategist
  • Sarah Machajewski – content strategist
  • Bethany Murray – content strategist
  • Jessica Clark – Admissions

Other team members from Marketing & Communications and Admissions collaborated on this project at various steps as well. I want to thank our colleagues in Admissions, who supported our efforts and trusted our professional expertise to make decisions and create a site that’s an exciting first impression for prospective students and their families.

Other brand updates:
The Academic Affairs Office of Marketing & Communications is working closely with our unit directors and campus partners to systematically make updates where needed and implement the various brand elements (color, typography, photography, voice, etc.) into new digital and print pieces.

Of great importance is our digital portfolio. To date, we have updated all the sites in our portfolio with new headers/footers in accordance with the new brand guidelines. We are also working with units to bring their sites to brand, with updated colors and photography. Within the next few weeks, we will launch a fully redesigned financial aid website, working in conjunction with Stacy Krieger and the financial aid team. Over the next few months, we will finalize a comprehensive plan detailing the timeline for redesigns of all sites in our portfolio.

There is much more to come – we will continue to periodically update you on our progress.

Please contact our office with any questions or concerns.


Dawn Reed
Marketing & Communications – Academic Affairs


New Graduate School Website

Posted by Marketing & Communications on March 29, 2016 in Departments, News

We are pleased to announce the launch of the Graduate School’s new website, located at The new Graduate School website was created collaboratively by Graduate Enrollment Management Services (GEMS), the Graduate School, and the Office of International Admissions with assistance from University Communications. This website is designed to attract new students, retain current students, and support alumni on a global scale. Our new site fully integrates the needs of international graduate students and also includes a revitalized intranet, which is designed to improve graduate and professional processing and operations across UB.

Over the last few weeks, many of you were able to preview the new website and provide feedback. The Graduate Web Team received numerous helpful suggestions, many of which have been implemented. We thank you for your valuable input.

Website Highlights:

  • Dynamic and flexible homepage featuring student, faculty and alumni stories from each academic unit, with three stories that will rotate from among the academic units. The homepage may also be used for major announcements or events.
  • New top navigation based on the student lifecycle with dynamic calls to action for each major step in graduate education, from recruitment to graduation and beyond.
  • Integrated international student content, which is reinforced with a blue background and globe icon throughout the website.
  • Updated and mobile-optimized list of academic programs which are directly connected to department websites and maintained through GrAdMIT.
  • Step-by-step instructions for applying to UB as a graduate or professional student.
  • Step-by-step instructions for new graduate or professional students getting started at UB.
  • Graduate policies and procedures now completely maintained within the CMS.
  • A completely mobile friendly interface.

Intranet Highlights:

  • New top navigation based on the needs of internal audiences, with calls to action for each major section.
  • Quick links to regularly used tools and resources.
  • Operational admissions reports including application activity, demographic and geographic data, completion and yield rates, and historical GRE, GPA and TOEFL trends of graduate students at UB.
  • New and improved graduate toolbox which includes extensive resources and how-to guides to help our internal audiences navigate through various graduate processes.
  • New page called “Programs in the Hopper” with up-to-date information on the status of graduate and professional program proposals under review at SUNY and SED.
  • Information and meeting minutes for operational leadership meetings at the graduate level (faculty and staff only)

We would especially like to thank Holly Acito, Brittany Iannucci and Jessica Kane, who lead this complex and exciting project, for their excellent work and long hours.

Lee Melvin, Vice Provost for Enrollment Management, and
Graham Hammill, Vice Provost for Graduate Education and Dean of the Graduate School


Inside VPUE Shutting Down in December

Posted by Marketing & Communications on November 17, 2015 in News

The Division of Academic Affairs website has been recently updated. Now that this site is current and the most recent information is here, Inside VPUE site will be shut down on December 22, 2015.  Thank you for using Inside VPUE.

Thanks to all of the liaisons who have been helping maintain the site. If you need content updated or added to the site, please reach out to your site liaison.

  • Academic Affairs Policy and Blog: Lisa Bolt
  • Admissions: Jessica Clark
  • Center for Educational Innovation: Don Trainor
  • Data Analytics: Holly Klick
  • Financial Aid: Stacy Krygier
  • GEMS: Holly Acito
  • Graduate School: Brittany Iannucci
  • HUB: Marisha Handzel
  • Registrar: Sarah Mack
  • Scholarship: Debra Palka
  • SAS: Lisa Sandquist
  • Student Accounts: Laura Stevens
  • Student Response Center: Natalie Douglas
  • Student Success: Kristina Constanzo
  • Summer/Winter Sessions: Matt Blum
  • Transfer: Kira Love
  • Undergraduate Education: Elaine Cusker
  • VPEM: Jennifer Markee

Student Support Services (SSS) Program Awarded Funding

Posted by Marketing & Communications on September 8, 2015 in Departments, News

UB’s Student Support Services (SSS) program was recently awarded five years of funding from the United States Department of Education, so that SSS can continue to serve 275 students annually through August of 2020.

SSS is a retention and graduation program that supports first-generation and lower-income undergraduates by providing holistic advising, tutoring, mentoring, workshops, and cultural programming. In continuous operation at UB since 1989, SSS has helped hundreds of students at UB achieve their goals while at UB and after graduation.

Learn more about UB’s SSS program at their web site: