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Feature article on new curriculum

Posted by Marketing & Communications on October 14, 2016 in News

The new UB Curriculum was featured by The Buffalo News on October 10. You can read the article here.


Undergraduate Admissions Site Refreshed

Posted by Marketing & Communications on October 6, 2016 in News

Dear Colleagues,

Have you visited recently?

On Thursday, Sept. 29, we launched a refreshed website for Undergraduate Admissions. Our digital presence now mirrors the viewbook and other marketing pieces.

Here are a few highlights:

  • Newly designed template
  • Updated color palette
  • Updated photography
  • Full content audit, review and rewrite to brand voice
  • Updated call-to-action buttons and social media icons
  • Newly curated UB Experience section

I would like to acknowledge our project team:

  • Mary Henesey – lead designer/project manager
  • Theresa LeClerc – content strategist
  • Sarah Machajewski – content strategist
  • Bethany Murray – content strategist
  • Jessica Clark – Admissions

Other team members from Marketing & Communications and Admissions collaborated on this project at various steps as well. I want to thank our colleagues in Admissions, who supported our efforts and trusted our professional expertise to make decisions and create a site that’s an exciting first impression for prospective students and their families.

Other brand updates:
The Academic Affairs Office of Marketing & Communications is working closely with our unit directors and campus partners to systematically make updates where needed and implement the various brand elements (color, typography, photography, voice, etc.) into new digital and print pieces.

Of great importance is our digital portfolio. To date, we have updated all the sites in our portfolio with new headers/footers in accordance with the new brand guidelines. We are also working with units to bring their sites to brand, with updated colors and photography. Within the next few weeks, we will launch a fully redesigned financial aid website, working in conjunction with Stacy Krieger and the financial aid team. Over the next few months, we will finalize a comprehensive plan detailing the timeline for redesigns of all sites in our portfolio.

There is much more to come – we will continue to periodically update you on our progress.

Please contact our office with any questions or concerns.


Dawn Reed
Marketing & Communications – Academic Affairs


2016 Enrollment & Recruitment Kick Off

Posted by Marketing & Communications on October 3, 2016 in Events

2016 Enrollment & Recruitment Kick Off

Wednesday, October 5, 2016

  • 7:30 to 8:30 a.m.
    228 Natural Science Complex (NSC)
    North Campus
  • 8:45 to 9:45 a.m.
    228 Natural Science Complex (NSC)
    North Campus
  • 3:00 to 4:00 p.m.
    125 Kimball Tower
    South Campus

Submit questions regarding enrollment and recruitment »