University at Buffalo The State University of New York

Marketing & Communication New Team Members

Posted by Marketing & Communications on June 10, 2016 in Academic Affairs Staff, New Staff Announcements

We are pleased to announce that Theresa LeClerc and Sarah Machajewski joined our academic affairs marketing and communications staff as senior writer/editor on June 6.

Theresa is a UB graduate in communications and has an extensive and impressive private industry employment record in advertising, public relations, marketing and development. She is joining us directly from Erie 1 BOCES where she supported the internal and external communication needs of superintendents in four area school districts. This post required her to build solid relationships with diverse educational communities while managing crisis communications, brand development, strategic planning and print and digital product development. In order to meet her concurrent commitments to her district clients, Theresa rotated from one school to another throughout each week. All of her contacts in these districts praised her ability to meet each superintendent’s rigorous performance requirements.

Sarah, a western New York native, is a recent graduate of the University of Pittsburgh where she earned a BA in English Literature and History. She also served as editor-in-chief of HerCampus online magazine. She is comfortable in many work settings – on-site and as a remote contributor – performing research, developing content, performing interviews, providing editorial review and developing and managing social media. Her most recent position was with Rosen Publishing, in Buffalo, as associate editor. In that role she developed curricular books for pre-K through 12 audiences – taking them from concept to publication. Her scope of responsibilities included collaborating with authors, editors, designers, freelancers and company executives to ensure products which maintained high quality standards and enforced the Rosen Publishing brand.

Both Theresa and Sarah are located in the Marketing and Communications suite in 214 Talbert Hall.