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Feature article on new curriculum

Posted by Marketing & Communications on October 14, 2016 in News

The new UB Curriculum was featured by The Buffalo News on October 10. You can read the article here.


Undergraduate Admissions Site Refreshed

Posted by Marketing & Communications on October 6, 2016 in News

Dear Colleagues,

Have you visited recently?

On Thursday, Sept. 29, we launched a refreshed website for Undergraduate Admissions. Our digital presence now mirrors the viewbook and other marketing pieces.

Here are a few highlights:

  • Newly designed template
  • Updated color palette
  • Updated photography
  • Full content audit, review and rewrite to brand voice
  • Updated call-to-action buttons and social media icons
  • Newly curated UB Experience section

I would like to acknowledge our project team:

  • Mary Henesey – lead designer/project manager
  • Theresa LeClerc – content strategist
  • Sarah Machajewski – content strategist
  • Bethany Murray – content strategist
  • Jessica Clark – Admissions

Other team members from Marketing & Communications and Admissions collaborated on this project at various steps as well. I want to thank our colleagues in Admissions, who supported our efforts and trusted our professional expertise to make decisions and create a site that’s an exciting first impression for prospective students and their families.

Other brand updates:
The Academic Affairs Office of Marketing & Communications is working closely with our unit directors and campus partners to systematically make updates where needed and implement the various brand elements (color, typography, photography, voice, etc.) into new digital and print pieces.

Of great importance is our digital portfolio. To date, we have updated all the sites in our portfolio with new headers/footers in accordance with the new brand guidelines. We are also working with units to bring their sites to brand, with updated colors and photography. Within the next few weeks, we will launch a fully redesigned financial aid website, working in conjunction with Stacy Krieger and the financial aid team. Over the next few months, we will finalize a comprehensive plan detailing the timeline for redesigns of all sites in our portfolio.

There is much more to come – we will continue to periodically update you on our progress.

Please contact our office with any questions or concerns.


Dawn Reed
Marketing & Communications – Academic Affairs


2016 Enrollment & Recruitment Kick Off

Posted by Marketing & Communications on October 3, 2016 in Events

2016 Enrollment & Recruitment Kick Off

Wednesday, October 5, 2016

  • 7:30 to 8:30 a.m.
    228 Natural Science Complex (NSC)
    North Campus
  • 8:45 to 9:45 a.m.
    228 Natural Science Complex (NSC)
    North Campus
  • 3:00 to 4:00 p.m.
    125 Kimball Tower
    South Campus

Submit questions regarding enrollment and recruitment »


2016 Picnic

Posted by Marketing & Communications on July 29, 2016 in Academic Affairs Staff, Events

On Wednesday, July 20, the Academic Affairs team celebrated its annual picnic. Here are some of the photos!picnicsmaller modifieddancing3-300x200 img_4832-300x200 img_4829-300x200 img_4818-300x200 img_4817-300x200 img_4809-300x200 img_4772-300x200 img_4763-300x200 img_4734-300x200 img_4713-300x200 img_4691-300x200 img_4684-300x200 img_4649-300x200 dani_2-225x300


Marketing & Communication New Team Members

Posted by Marketing & Communications on June 10, 2016 in Academic Affairs Staff, New Staff Announcements

We are pleased to announce that Theresa LeClerc and Sarah Machajewski joined our academic affairs marketing and communications staff as senior writer/editor on June 6.

Theresa is a UB graduate in communications and has an extensive and impressive private industry employment record in advertising, public relations, marketing and development. She is joining us directly from Erie 1 BOCES where she supported the internal and external communication needs of superintendents in four area school districts. This post required her to build solid relationships with diverse educational communities while managing crisis communications, brand development, strategic planning and print and digital product development. In order to meet her concurrent commitments to her district clients, Theresa rotated from one school to another throughout each week. All of her contacts in these districts praised her ability to meet each superintendent’s rigorous performance requirements.

Sarah, a western New York native, is a recent graduate of the University of Pittsburgh where she earned a BA in English Literature and History. She also served as editor-in-chief of HerCampus online magazine. She is comfortable in many work settings – on-site and as a remote contributor – performing research, developing content, performing interviews, providing editorial review and developing and managing social media. Her most recent position was with Rosen Publishing, in Buffalo, as associate editor. In that role she developed curricular books for pre-K through 12 audiences – taking them from concept to publication. Her scope of responsibilities included collaborating with authors, editors, designers, freelancers and company executives to ensure products which maintained high quality standards and enforced the Rosen Publishing brand.

Both Theresa and Sarah are located in the Marketing and Communications suite in 214 Talbert Hall.


Save the Date!

Posted by Marketing & Communications on May 16, 2016 in Academic Affairs Staff, Events

The Academic Affairs Annual Picnic will be held on Wed., July 20, 2016 from 11:30 a.m. to 2:30 p.m. Details will be added regularly.

RSVP and learn about the contests and events at this year’s picnic.


Brown Bag Luncheons to Discuss College Decision Process

Posted by Marketing & Communications on March 30, 2016 in Academic Affairs Staff, Events

Join Lee H. Melvin, John Gottardy and Teresa Miller to learn insider tips on helping your child navigate the final decision in the college choice process. Our panel will present on topics and concerns that parents and students need to resolve by the May 1 enrollment deposit date. Select from the remaining dates on South Campus (April 5 or April 12) and get all of your questions answered.

Click here to learn more about the panel presentation.

Click here to register for one of the luncheons.


Volunteers Needed for April 18 event

Posted by Marketing & Communications on March 30, 2016 in Academic Affairs Staff, Events

The Office of the Vice Provost for Enrollment Management is coordinating promotional events to encourage students to register for classes at UB over the summer. Our next event, Hit a Home run with UBThisSummer, will take place on Monday, April 18th in the Student Union from 11:00am – 3:00pm.  We will be serving up hotdogs while giving students an opportunity to win some great prizes.

Volunteers are needed between the hours of 11:00am – 4:00pm to help by serving hotdogs, asking summer trivia questions, handing out prizes, and assisting with clean-up.  If you or a colleague are interested in volunteering, please email Jennifer Markee at with the hours you would be available to assist.


New Graduate School Website

Posted by Marketing & Communications on March 29, 2016 in Departments, News

We are pleased to announce the launch of the Graduate School’s new website, located at The new Graduate School website was created collaboratively by Graduate Enrollment Management Services (GEMS), the Graduate School, and the Office of International Admissions with assistance from University Communications. This website is designed to attract new students, retain current students, and support alumni on a global scale. Our new site fully integrates the needs of international graduate students and also includes a revitalized intranet, which is designed to improve graduate and professional processing and operations across UB.

Over the last few weeks, many of you were able to preview the new website and provide feedback. The Graduate Web Team received numerous helpful suggestions, many of which have been implemented. We thank you for your valuable input.

Website Highlights:

  • Dynamic and flexible homepage featuring student, faculty and alumni stories from each academic unit, with three stories that will rotate from among the academic units. The homepage may also be used for major announcements or events.
  • New top navigation based on the student lifecycle with dynamic calls to action for each major step in graduate education, from recruitment to graduation and beyond.
  • Integrated international student content, which is reinforced with a blue background and globe icon throughout the website.
  • Updated and mobile-optimized list of academic programs which are directly connected to department websites and maintained through GrAdMIT.
  • Step-by-step instructions for applying to UB as a graduate or professional student.
  • Step-by-step instructions for new graduate or professional students getting started at UB.
  • Graduate policies and procedures now completely maintained within the CMS.
  • A completely mobile friendly interface.

Intranet Highlights:

  • New top navigation based on the needs of internal audiences, with calls to action for each major section.
  • Quick links to regularly used tools and resources.
  • Operational admissions reports including application activity, demographic and geographic data, completion and yield rates, and historical GRE, GPA and TOEFL trends of graduate students at UB.
  • New and improved graduate toolbox which includes extensive resources and how-to guides to help our internal audiences navigate through various graduate processes.
  • New page called “Programs in the Hopper” with up-to-date information on the status of graduate and professional program proposals under review at SUNY and SED.
  • Information and meeting minutes for operational leadership meetings at the graduate level (faculty and staff only)

We would especially like to thank Holly Acito, Brittany Iannucci and Jessica Kane, who lead this complex and exciting project, for their excellent work and long hours.

Lee Melvin, Vice Provost for Enrollment Management, and
Graham Hammill, Vice Provost for Graduate Education and Dean of the Graduate School


Letitia Thomas

Posted by Marketing & Communications on February 19, 2016 in Academic Affairs Staff

I write to inform you that as of March 14th, Letitia Thomas, PhD, Assistant Vice Provost of Cora P. Maloney College (CPMC), will be taking a new position working with STEM diversity programs in the School of Engineering and Applied Sciences (SEAS). Letitia has been with CPMC since 1993, where she has been the Advising Administrator for the Access to College Excellence program, the Daniel Acker Scholarship Program and the Louis Stokes Alliance for Minority Participation (LSAMP). She has been the Principal Investigator on a series of important NSF grants, as well as taught courses in Social Justice and Public Service. Throughout her career, Letitia has worked tirelessly to increase access and opportunity for underrepresented, first generation and low income students, and has been especially successful mentoring students in the STEM fields, work for which she has received national recognition from organizations such as NACADA and the Western New York Network for Women Leaders in Higher Education. In 2011, she received a Chancellor’s Award for Excellence in Professional Service.

Letitia’s wealth of experience and advocacy for minority STEM students is what led to her being recruited into SEAS, where she will oversee efforts to diversify the school by working to increase equity and inclusion in student and faculty recruitment through pipeline programs and liaison with the UB STEM Collaborative. In addition, Letitia will continue her work with LSAMP, serve as a resource for grant writing and STEM outreach, and continue to use her network of state and national contacts to provide greater paths to success for minority participation in STEM.

This is a wonderful new direction for SEAS and a fantastic opportunity for UB show proactive leadership in this important area of national need. Letitia is the perfect fit for this position, and while she will be much missed in CPMC and by all those who have worked closely with her, we look forward to continuing our collaborations with her in her new role. Please join me in congratulating Letitia on this exciting new job.

All the best,

Andy Stott